年，电话机市场细分向更高层次发展，找准产品的市场定位及消费者的需求方向是成功的关键。目前，电话机在我
nian dian hua ji shi chang xi fen xiang geng gao ceng ci fa zhan zhao zhun chan pin de shi chang ding wei ji xiao fei zhe de xu qiu fang xiang shi cheng gong de guan jian mu qian dian hua ji zai wo
，这对打击“黑电话”具有重要的现实意义。其次，电话机企业应细分市场需求，为用户量身打造产品。2006
zhe dui da ji hei dian hua ju you zhong yao de xian shi yi yi qi ci dian hua ji qi ye ying xi fen shi chang xu qiu wei yong hu liang shen da zao chan pin 2006
以电话机厂商应吸取教训，脚踏实地地加强对自主品牌产品的研发，重新塑造自己的品牌形象，加强售后服务建设
yi dian hua ji chang shang ying xi qu jiao xun jiao ta shi di di jia qiang dui zi zhu pin pai chan pin de yan fa zhong xin su zao zi ji de pin pai xing xiang jia qiang shou hou fu wu jian she
从而破坏了电话机的品牌形象，导致了瞬间辉煌后的挫败。一个好的品牌，它在消费者心目中的形象是美好的，所
cong er po huai le dian hua ji de pin pai xing xiang dao zhi le shun jian hui huang hou de cuo bai yi ge hao de pin pai ta zai xiao fei zhe xin mu zhong de xing xiang shi mei hao de suo
而忽视了对产品的研发和服务的及时跟进。由于产品质量无法保证，同时售后服务又跟不上，引起消费者的不满，
er hu shi le dui chan pin de yan fa he fu wu de ji shi gen jin you yu chan pin zhi liang wu fa bao zheng tong shi shou hou fu wu you gen bu shang yin qi xiao fei zhe de bu man
牌形象，加强售后服务建设。在国内电话机市场发展初期，一些厂商急功近利，忙着在巨大的市场需求面前赚钱，
pai xing xiang jia qiang shou hou fu wu jian she zai guo nei dian hua ji shi chang fa zhan chu qi yi xie chang shang ji gong jin li mang zhe zai ju da de shi chang xu qiu mian qian zhuan qian
前面的路又在何方？其实，电话机企业正在从自身做起，寻找走出困境的突破口。首先，电话机企业应注重塑造品
qian mian de lu you zai he fang qi shi dian hua ji qi ye zheng zai cong zi shen zuo qi xun zhao zou chu kun jing de tu po kou shou xian dian hua ji qi ye ying zhu zhong su zao pin
找不到路，迷手抄报设计失了方向。面对被“黑电话”挤压的市场，电话机生产商将如何摆脱目前此种被动、尴尬的局面呢？
zhao bu dao lu mi shou chao bao she ji shi le fang xiang mian dui bei hei dian hua ji ya de shi chang dian hua ji sheng chan shang jiang ru he bai tuo mu qian ci zhong bei dong gan ga de ju mian ne
几元的超低价，而一部来电显示电话的成本至少要二十几元，这使得一些知名品牌的电话机厂商受到重创，一时间
ji yuan de chao di jia er yi bu lai dian xian shi dian hua de cheng ben zhi shao yao er shi ji yuan zhe shi de yi xie zhi ming pin pai de dian hua ji chang shang shou dao zhong chuang yi shi jian
了75％的市场份额，销量高达4000万部以上。据知情人士指出，一手抄报设计些小品牌的来电显示电话，目前已卖到十
le 75 de shi chang fen e xiao liang gao da 4000 wan bu yi shang ju zhi qing ren shi zhi chu yi shou chao bao she ji xie xiao pin pai de lai dian xian shi dian hua mu qian yi mai dao shi
。据业内人士估计，目前国内电话机市场达到6000万～7000万部电话。而“黑电话”以低价优势几乎占领
ju ye nei ren shi gu ji mu qian guo nei dian hua ji shi chang da dao 6000 wan 7000 wan bu dian hua er hei dian hua yi di jia you shi ji hu zhan ling
机厂家减为几百家。目前，电话机市场正被一些“黑电话”侵扰，它的出现搅乱了行业市场，严重影响了市场秩序
ji chang jia jian wei ji bai jia mu qian dian hua ji shi chang zheng bei yi xie hei dian hua qin rao ta de chu xian jiao luan le hang ye shi chang yan zhong ying xiang le shi chang zhi xu
00多家，电话机市场逐渐趋于饱和，一些技术含量低、质量差、成本高的企业在竞手抄报设计争中被淘汰出局，现我国电话
00 duo jia dian hua ji shi chang zhu jian qu yu bao he yi xie ji shu han liang di zhi liang cha cheng ben gao de qi ye zai jing shou chao bao she ji zheng zhong bei tao tai chu ju xian wo guo dian hua
厂商少，电话机行业曾经风光无限。由于电话机生产门槛较低，上世纪90年代中期，我国电话机厂家猛增到20
chang shang shao dian hua ji hang ye ceng jing feng guang wu xian you yu dian hua ji sheng chan men kan jiao di shang shi ji 90 nian dai zhong qi wo guo dian hua ji chang jia meng zeng dao 20
方向，同时又被“黑电话”打压得难以翻身。“黑电话”搅乱行手抄报设计业市场。在我国通信大发展前期，由于电话机生产
fang xiang tong shi you bei hei dian hua da ya de nan yi fan shen hei dian hua jiao luan hang shou chao bao she ji ye shi chang zai wo guo tong xin da fa zhan qian qi you yu dian hua ji sheng chan
多事之年，竞争状态越来越激烈，不但国产手机纷纷落马，而一度风光无限的电话机生产企业也跌落谷底，找不到
duo shi zhi nian jing zheng zhuang tai yue lai yue ji lie bu dan guo chan shou ji fen fen luo ma er yi du feng guang wu xian de dian hua ji sheng chan qi ye ye die luo gu di zhao bu dao
电话机市场，维护正常的市场秩序，就成为摆在整个产业面前手抄报设计的一项重要任务。2005年对于通信市场来说是个
dian hua ji shi chang wei hu zheng chang de shi chang zhi xu jiu cheng wei bai zai zheng ge chan ye mian qian shou chao bao she ji de yi xiang zhong yao ren wu 2005 nian dui yu tong xin shi chang lai shuo shi ge
光不在，“黑电话”泛滥成灾，使得正规电话机厂商的市场份额跌至谷底。因此，如何在2006年里构建和谐的
guang bu zai hei dian hua fan lan cheng zai shi de zheng gui dian hua ji chang shang de shi chang fen e die zhi gu di yin ci ru he zai 2006 nian li gou jian he xie de
济运行司公布的手抄报设计数据中，电话生产企业的电话机销售量为2576万部。然而到了2005年，电话机生产大厂风
ji yun hang si gong bu de shou chao bao she ji shu ju zhong dian hua sheng chan qi ye de dian hua ji xiao shou liang wei 2576 wan bu ran er dao le 2005 nian dian hua ji sheng chan da chang feng
构建和谐的电话机市场(2006-01-27 08:39:26)在2004年信息产业部经济体制改革与经
gou jian he xie de dian hua ji shi chang (2006-01-27 08:39:26) zai 2004 nian xin xi chan ye bu jing ji ti zhi gai ge yu jing