一幅画，像沙士比亚里的罗密欧般传说着浪漫与高贵，仿佛不沾半点人间烟火。但一般欧式油烟机极少能够在二千
yi fu hua xiang sha shi bi ya li de luo mi ou ban chuan shuo zhe lang man yu gao gui fang fo bu zhan ban dian ren jian yan huo dan yi ban ou shi you yan ji ji shao neng gou zai er qian
——欧式与中式。欧式抽油烟机，造型典雅，尤如天秤般平衡优美，炫目银白的金属光泽怎么看都像是摆在厨房的
ou shi yu zhong shi ou shi chou you yan ji zao xing dian ya you ru tian cheng ban ping heng you mei xuan mu yin bai de jin shu guang ze zen me kan dou xiang shi bai zai chu fang de
式油烟机受到青睐，国产品牌尤其受到追捧 最初的抽油烟机产自国外，传到中国后经过不断的演变成两大阵营
shi you yan ji shou dao qing lai guo chan pin pai you qi shou dao zhui peng zui chu de chou you yan ji chan zi guo wai chuan dao zhong guo hou jing guo bu duan de yan bian cheng liang da zhen ying
费能力好的一级城市，像广州，北京，上海等地。但在中式抽油烟机销售市场份额上逊于广东产抽油烟机。 中
fei neng li hao de yi ji cheng shi xiang guang zhou bei jing shang hai deng di dan zai zhong shi chou you yan ji xiao shou shi chang fen e shang xun yu guang dong chan chou you yan ji zhong
像方太的欧式机型一般都在二千多元以上说话，其抽油烟机的暴利之说曾一度成为媒体的垢病。主力销售集中在消
xiang fang tai de ou shi ji xing yi ban dou zai er qian duo yuan yi shang shuo hua qi chou you yan ji de bao li zhi shuo ceng yi du cheng wei mei ti de gou bing zhu li xiao shou ji zhong zai xiao
投入广告。其机型多以精致的欧式抽油烟机销往各地，主走中高端路线，欧式等典雅机型畅销各地，但价格偏高，
tou ru guang gao qi ji xing duo yi jing zhi de ou shi chou you yan ji xiao wang ge di zhu zou zhong gao duan lu xian ou shi deng dian ya ji xing chang xiao ge di dan jia ge pian gao
招牌的有力带动下，形成了一定品牌效应，浙江产品重视抽油烟机的研发与品牌塑造，很早就在央视等各地电视台
zhao pai de you li dai dong xia xing cheng le yi ding pin pai xiao ying zhe jiang chan pin zhong shi chou you yan ji de yan fa yu pin pai su zao hen zao jiu zai yang shi deng ge di dian shi tai
年的浙江是为广东厂家提供相关的家电配件。但由于在方太，帅康，牧文人体艺术老板等专业的油烟机厂家“精工制造”的金字
nian de zhe jiang shi wei guang dong chang jia ti gong xiang guan de jia dian pei jian dan you yu zai fang tai shuai kang mu wen ren ti yi shu lao ban deng zhuan ye de you yan ji chang jia jing gong zhi zao de jin zi
很大的一部分市场份额，取得的成绩相当优异。 相反，浙江虽然较之广东在抽油烟机方面发展较晚，据称许多
hen da de yi bu fen shi chang fen e qu de de cheng ji xiang dang you yi xiang fan zhe jiang sui ran jiao zhi guang dong zai chou you yan ji fang mian fa zhan jiao wan ju cheng hu duo
的印象。广东出产的抽油烟机主要走中低端路线，销牧文人体艺术售得最好的是中式抽油烟机，主要面对东北，西北等地，占据
de yin xiang guang dong chu chan de chou you yan ji zhu yao zou zhong di duan lu xian xiao mu wen ren ti yi shu shou de zui hao de shi zhong shi chou you yan ji zhu yao mian dui dong bei xi bei deng di zhan ju
油烟机有突出贡献之处，在某些山寨厂的冲击下，造成广东产品过杂，同质化严重，光顾着抢市轻视企业品牌塑造
you yan ji you tu chu gong xian zhi chu zai mou xie shan zhai chang de chong ji xia zao cheng guang dong chan pin guo za tong zhi hua yan zhong guang gu zhe qiang shi qing shi qi ye pin pai su zao
，tcl，志高等这些“半路出家”的大家电名企大量涌入，虽然这些企业的产品质量无碍，但一直没对广东产抽
tcl zhi gao deng zhe xie ban lu chu jia de da jia dian ming qi da liang yong ru sui ran zhe xie qi ye de chan pin zhi liang wu ai dan yi zhi mei dui guang dong chan chou
深圳三地密集地散布着一些小牧文人体艺术厂。但像华帝这种知名专业抽油烟机厂商少之又少，拼装厂、杂牌厂较多，加之美的
shen zhen san di mi ji di san bu zhe yi xie xiao mu wen ren ti yi shu chang dan xiang hua di zhe zhong zhi ming zhuan ye chou you yan ji chang shang shao zhi you shao pin zhuang chang za pai chang jiao duo jia zhi mei de
完善，所以每当有新事物出现，均能迅速地作出反应，如电磁炉，电压力锅等行业均能很快进入。在中山，顺德，
wan shan suo yi mei dang you xin shi wu chu xian jun neng xun su di zuo chu fan ying ru dian ci lu dian ya li guo deng hang ye jun neng hen kuai jin ru zai zhong shan shun de
元左右。而二、三线城市多被中低端机型左右。 广东由于是家电重地，产业的嗅牧文人体艺术觉灵敏，上下游的配件产业链
yuan zuo you er er san xian cheng shi duo bei zhong di duan ji xing zuo you guang dong you yu shi jia dian zhong di chan ye de xiu mu wen ren ti yi shu jiao ling min shang xia you de pei jian chan ye lian
江与广东。目前方太，华帝，帅康等有数的几个抽油烟机的销售占去了一线大城市的70%市场，平均价格在千五
jiang yu guang dong mu qian fang tai hua di shuai kang deng you shu de ji ge chou you yan ji de xiao shou zhan qu le yi xian da cheng shi de 70% shi chang ping jun jia ge zai qian wu
说，珠三角与长三牧文人体艺术角是永远的话题。抽油烟机的生产主要集中在广东与浙江一带，方太，华帝，老板等品牌来自浙
shuo zhu san jiao yu chang san mu wen ren ti yi shu jiao shi yong yuan de hua ti chou you yan ji de sheng chan zhu yao ji zhong zai guang dong yu zhe jiang yi dai fang tai hua di lao ban deng pin pai lai zi zhe
售商看来，今年的抽油烟机市场相当不错。 广东、浙江两大产业集群错位竞争，相得益彰 对于抽油烟机来
shou shang kan lai jin nian de chou you yan ji shi chang xiang dang bu cuo guang dong zhe jiang liang da chan ye ji qun cuo wei jing zheng xiang de yi zhang dui yu chou you yan ji lai
作为2006结婚年，在消费者看来抽油烟机经常与灶具，热水器一并作为厨房不牧文人体艺术可少的三大件，对于厂家，销
zuo wei 2006 jie hun nian zai xiao fei zhe kan lai chou you yan ji jing chang yu zao ju re shui qi yi bing zuo wei chu fang bu mu wen ren ti yi shu ke shao de san da jian dui yu chang jia xiao
标签：家电 营销 新闻 品牌 时间：2007-6-12 8:47:45来源：中国报告大厅 电磁炉网
biao qian jia dian ying xiao xin wen pin pai shi jian 2007-6-12 8:47:45 lai yuan zhong guo bao gao da ting dian ci lu wang